Statistics Program Expanded

BPSA’s decade-long partnership with the NPD Group has resulted in the best statistical information in the history of the industry being made available to BPSA members.

By measuring the sell-in of product to suppliers, than monitoring the sell-through of bikes and accessories through a network of 650 retailers, industry executives are making better forecasting decisions than ever.

In the recently renewed contract between BPSA and NPD, Statistics committee chair Bernie Doering of Stages Cycling negotiated a key piece that’s essential to understanding the overall bicycle market: What’s called ROM, or Rest Of Market data.

“While our costs with NPD have risen, we’re glad to dedicate some of our member’s dues contributions to get data from Amazon, Walmart and other retail outlets that we haven’t previously tracked,” Doering said.