Boulder, CO: The Bicycle Product Suppliers Association (BPSA) has produced a series of 10 two-minute video training sessions to help shop staff connect with and sell e-bikes.
The BPSA E-bike Committee, comprised of 14 industry company representatives, approved the budget for the program after the E-Bike Summit in mid-December.
BPSA Executive Director Ray Keener, with an extensive history in staff training, co-produced the video with long-time collaborator Chuck Smith of Straw Hat Pictures in Arvada, CO.
“This is an exciting time for e-bike sales in the IBD,” Noted Larry Pizzi, BPSA E-Bike Committee Chair and President of IZIP and Raleigh Electric. “According to NPD Group, sales show strong growth, up more than four times since 2013 in the Dealer channel. This indicates a unique opportunity for IBD’s that embrace the category, and now is the time to get staff trained up and charged up about electric bikes.”
The ten videos present both market context and selling tips. “We shot at six different shops and interviewed about 20 shop staff and customers,” noted Keener. “We did focus groups with shop rookies and veterans, got a good response and made some changes, too.”
The training program is live on the Myagi training website as of March 1. Soon, the content will be available on the Trek, Specialized, Giant, Raleigh Electric, and Bosch training sites as well. A two-minute sample video, the first in the series of 10, “The E-Bike Appeal,” is available here.
The mood was definitely upbeat as e-bike retailers, suppliers and advocates gathered on December 8th at Interbike headquarters in San Juan Capistrano to take stock of 2016 e-bike progress and prepare for 2017. BRaIN’s Marc Sani did a great job of summarizing the meeting here.
One of the day’s many bright spots was the BPSA E-Bike Committee hitting its 2017 revenue goals. Committee Chair Larry Pizzi, President of Raleigh-Electric, had commitments totaling $294,500 in hand. Interbike’s Pat Hus offered to bridge the gap to the $300,000 goal if someone would match his contribution, and BPSA Board member John Munhall of Giant Bicycle stepped up.
Achieving the $300,000 goal triggered an additional $100,000 in funding from the BPSA. So the E-bike movement is set to achieve even more in 2017, with their largest budget ever, starting with efforts to harmonize the three-class structure in 13 states.
The E-Bike Committee met in executive session after the conclusion of the Summit, followed by a BPSA-sponsored dinner for 28. Among the Committee’s actions were appointment of Haibike’s Ken Miner and Ed Benjamin of ECycleElectric and LEVA as new E-Bike Committee members.
Based on the success of the joint BPSA/PeopleForBikes legislative monitoring program, the BPSA Marketing Committee (Pat Hus, Chair, Matt Karaus, Creative Director, Megan Tompkins, Adam Micklin, Ray Keener) created a new branding ad, now running in BRaIN.
“The legislative monitoring partnership is such a valuable asset to the industry,” said Pat Hus, BPSA Marketing Committee chair. “It’s a huge factor in driving our membership increase, so we want to make sure the industry awareness is high.”
There is also a related animated .gif running on the IBD Summit website: http://www.theibdsummit.com/. And check back here for more great news on the legislative front in the coming year.
BPSA continues its role as the primary source of industry supplier education withy title sponsorship of Interbike’s inaugural Supplier Seminar Series at the recently concluded Vegas show.
Over 200 supply-side students flocked to the seven speaker and panel sessions over the three days of the show. Topics included:
• The New Definition of Performance – Designing the Future of Mobility
• Outside-In Product Line Planning: Tools and Techniques for Using Consumer Segmentation
• Succession Planning for Business Owners
• How to Get Noticed: Tips From Media Experts
“We’re excited to extend the BPSA’s educational influence from the Bicycle Leadership Conference to our industry’s biggest trade event,” noted Megan Tompkins, BLC Content Committee chair. “We’re looking forward to working with Pat, Justin and the Interbike team to put on an even better series of seminars in 2017.”
Claudia Wasko from Bosch, Brian Benzer from SRAM and Shimano’s Andrew Kempe were elected in April 2016 as the newest BPSA Board members at the Bicycle Leadership Conference in Monterey, CA.
Each attended their first BBPSA Board meeting in Boulder, CO in mid-June. For a complete list of BPSA Board members and officers, click here.