Based on the success of the joint BPSA/PeopleForBikes legislative monitoring program, the BPSA Marketing Committee (Pat Hus, Chair, Matt Karaus, Creative Director, Megan Tompkins, Adam Micklin, Ray Keener) created a new branding ad, now running in BRaIN.
“The legislative monitoring partnership is such a valuable asset to the industry,” said Pat Hus, BPSA Marketing Committee chair. “It’s a huge factor in driving our membership increase, so we want to make sure the industry awareness is high.”
There is also a related animated .gif running on the IBD Summit website: http://www.theibdsummit.com/. And check back here for more great news on the legislative front in the coming year.