May 2014 IBD Sales Summary

Modest Growth that Started in March Continues

All merchandise sales at IBDs, totaling $387M this May, dipped 1% when compared to May 2013. Unit sales fell 6% but average retail-selling price grew 5%.

Bicycle units jumped 6% but dollars grew just 1% due to a 5% drop in average retail-selling price. Road bike units slid 1%, retail-selling prices fell 10% (-$158) and dollar sales dropped 11% to $64M.

Mountain bike dollars fell 5% to $56M on a 10% unit drop and 5% increase to average retail-selling price. 
All growth came from 27.5-inch-wheeled bikes’ explosive growth. Sales reached $10M this May. Twenty-niner dollars plunged 18% to $28M and 26-inch models dropped 24% to $18M.

Positively, the less “hard core” categories did quite well. In dollars, lifestyle/leisure bikes grew 7% and transit/fitness jumped 19%.

Helmet units increased 16% over May 2013, lifting dollars 14%. Shoe units and dollars rose 4% and 6%, respectively. Apparel dollars dropped 10% to $17M, the lowest May level in at least three years. Aftermarket parts dollars declined 9% to $61M while aftermarket accessories remained even at $67M.

Year-to-date, IBD merchandise dollars remained flat at $1.3B. Bike dollars grew 2%, apparel/helmets/shoes remained even, aftermarket parts dropped 5% and aftermarket accessories inched up 1%.

May 2014 vs. May 2013:Dollar Sales

• All Bicycles: +1%
• Road Bikes: -11%
• Mountain Bikes: -5%
• Transit/Fitness Bikes: +19%
• Lifestyle/Leisure Bikes: +7%
• Shoes: +6%
• Apparel: -10%
• Aftermarket Parts: -9%
• Aftermarket Accessories: FLAT