Lifetime Achievement Award

At the conclusion of the BLC event, during the group dinner, the BPSA presented their annual Lifetime Achievement Award to Mike Mercuri (aka Merc), one of the founders of SRAM in 1987 and chairman of the PeopleForBikes board from 2013-2015.

“I’m not sure I’m deserving of this award,” said Merc. “But, I am proud that SRAM and World Bicycle Relief have been a positive force in the world of bikes, and I know I’m the luckiest guy in the world to have worked in this awesome industry for the last 30 years.”