June 2014 IBD Sales Summary

Merchandise Sales Dip 5%

All merchandise sales at independent bike dealers, totaling $373M this June, dipped 5% when compared to June 2013. Unit sales fell 8% but average retail-selling price grew 4%.

Bicycle units grew 1% but dollars fell 2% due to a 3% drop in average retail-selling price. Road bike units were flat but retail-selling prices and dollars both fell 5%.

Mountain bike dollars fell 8% to $53M on a 7% unit drop and 1% decrease to average retail-selling price. All growth came from 27.5-inch-wheeled bikes’ explosive growth, up 472% to total $9M this June.

Transit/Fitness and Lifestyle/Leisure Bikes did well by comparison, with both categories up 5% in dollar sales.

Helmet units increased 2% over June 2013, helping lift dollars 3%. Shoe units and dollars both fell 3%. Apparel dollars dropped 13% to $17M, its lowest June level in at least three years. Aftermarket parts dollars declined 10% to $62M while aftermarket accessories declined 6% to $69M.

Year-to-date, IBD merchandise dollars fell 1% to $1.7B. Bike dollars remained flat, apparel/helmets/shoes declined 2%, aftermarket parts dropped 6% and aftermarket accessories declined 1%.

June 2014 vs. June 2013:Dollar Sales

• All Bicycles: -2%
• Road Bikes: -5%
• Mountain Bikes: -8%
• Transit/Fitness Bikes: +5%
• Lifestyle/Leisure Bikes: +75%
• Shoes: -3%
• Apparel: -10%
• Aftermarket Parts: -6%
• Aftermarket Accessories: FLAT