Merchandise Sales Dip 5%
All merchandise sales at independent bike dealers, totaling $373M this June, dipped 5% when compared to June 2013. Unit sales fell 8% but average retail-selling price grew 4%.
Bicycle units grew 1% but dollars fell 2% due to a 3% drop in average retail-selling price. Road bike units were flat but retail-selling prices and dollars both fell 5%.
Mountain bike dollars fell 8% to $53M on a 7% unit drop and 1% decrease to average retail-selling price. All growth came from 27.5-inch-wheeled bikes’ explosive growth, up 472% to total $9M this June.
Transit/Fitness and Lifestyle/Leisure Bikes did well by comparison, with both categories up 5% in dollar sales.
Helmet units increased 2% over June 2013, helping lift dollars 3%. Shoe units and dollars both fell 3%. Apparel dollars dropped 13% to $17M, its lowest June level in at least three years. Aftermarket parts dollars declined 10% to $62M while aftermarket accessories declined 6% to $69M.
Year-to-date, IBD merchandise dollars fell 1% to $1.7B. Bike dollars remained flat, apparel/helmets/shoes declined 2%, aftermarket parts dropped 6% and aftermarket accessories declined 1%.
June 2014 vs. June 2013:Dollar Sales
|• All Bicycles:||-2%|
|• Road Bikes:||-5%|
|• Mountain Bikes:||-8%|
|• Transit/Fitness Bikes:||+5%|
|• Lifestyle/Leisure Bikes:||+75%|
|• Aftermarket Parts:||-6%|
|• Aftermarket Accessories:||FLAT|