Boulder, CO: The Bicycle Product Suppliers Association (BPSA) has produced a series of 10 two-minute video training sessions to help shop staff connect with and sell e-bikes.
The BPSA E-bike Committee, comprised of 14 industry company representatives, approved the budget for the program after the E-Bike Summit in mid-December.
BPSA Executive Director Ray Keener, with an extensive history in staff training, co-produced the video with long-time collaborator Chuck Smith of Straw Hat Pictures in Arvada, CO.
“This is an exciting time for e-bike sales in the IBD,” Noted Larry Pizzi, BPSA E-Bike Committee Chair and President of IZIP and Raleigh Electric. “According to NPD Group, sales show strong growth, up more than four times since 2013 in the Dealer channel. This indicates a unique opportunity for IBD’s that embrace the category, and now is the time to get staff trained up and charged up about electric bikes.”
The ten videos present both market context and selling tips. “We shot at six different shops and interviewed about 20 shop staff and customers,” noted Keener. “We did focus groups with shop rookies and veterans, got a good response and made some changes, too.”
The training program is live on the Myagi training website as of March 1. Soon, the content will be available on the Trek, Specialized, Giant, Raleigh Electric, and Bosch training sites as well. A two-minute sample video, the first in the series of 10, “The E-Bike Appeal,” is available here.