The BPSA has seven standing committees, each chaired by one of our volunteer Board members. Electric Bicycles, Safety, Legal & Legislative, Statistics, Bicycle Leadership Conference, Sustainability, and Marketing.
Our committee structure allows important work to proceed in each of these areas between our quarterly Board meetings.
Chair: Larry Pizzi, Currie Technologies and Accell North America
The BPSA recognizes that electric bicycles represent an opportunity to increase the number of people who use bicycles for transportation and recreation. However, regulations governing the use and access of electric bicycles vary from state to state and can be confusing for retailers and consumers alike. It’s the intent of the E-Bike Committee to streamline e-bike regulations in every state so that states treat e-bikes like regular bicycles, consistent with CPSC standards. Legislation incorporating e-bikes into state traffic codes is becoming increasingly common, as states update their laws to reflect the addition of e-bikes to the coverage of the Consumer Product Safety Act. As of mid-2015, nineteen states have updated their statutes to regulate e-bikes similarly or identically to traditional bicycles.
The Electric Bicycle Committee is comprised of 13 suppliers and manufacturers. The committees works on developing model state legislation, providing legislative and advocacy advice to individual state organizations, and monitoring state bills to define and regulate e-bikes. The committee is also developing industry-agreed upon e-bike class definitions that delineate e-bike power outputs, top speeds, and equipment requirements, with the hope that these classes will be incorporated into model legislation and then individual state regulations.
“I am very pleased that we have been successful at bringing the bicycle industry together with advocacy groups to speak with a unified ‘electric bicycle’ voice” said Larry Pizzi, committee chairman. “While we have much work to do, we have made fantastic progress towards our goals since the formation of the committee.”
The work of this BPSA committee is strongly supported by the PeopleForBikes Business Network and contributions from Shimano, Bosch, Specialized, SRAM, Currie / Accell, Trek, BH / Easy Motion, NBDA, Kalkoff / Focus Electric Bicycles, BionX, Giant, CSG/Cannondale, ASI, BMC/Stromer, TranzX, eSpokes, Yuba, Faraday, and Ohm Cycles.
Chair: Bob Margevicius, Specialized
The main function of our Safety committee is to generate Owner’s Manual content. BPSA has been creating the industry-standard Owner’s Manual content since 1990. The content is licensed to bicycle manufacturers annually, saving each company tens of thousands of dollars and time climbing the legal learning curve.
Version 10 of the content was released in early 2014, to an enthusiastic reception by industry companies such as Specialized, Giant, CSG and 20 more.
Joe Hawk, COO at Haro Bikes, is an enthusiastic Owner’s Manual user. “It’s great having the BPSA offering cooperative programs like the Owner’s Manual licensing program,” Hawk said. “Having a fantastic resource like this not only saves us a lot of money but more importantly allows us more time to spend on other important innovations that help keep our business competitive.”
Safety Committee chairman Bob Margevicius of Specialized gave the rationale for the update. “The new Version 10 does two things,” noted Margevicius. “It covers some of the new technical aspects like disc road brakes and through axles, and we also did some wordsmithing, making it more readable and user-friendly.”
Tom Franges is charged with actually writing the content and reviewing it with BPSA legal advisors. “I really enjoy this fact-based writing,” industry veteran Franges said. “It’s all about unifying the way the industry says things to consumers, especially safety messages.”
Participation in Owner’s Manual licensing has grown quickly. “We had a 50% increase in licensing revenue last year,” stated BPSA Executive Director Ray Keener. “This is mainly due to more and more small companies coming into compliance with industry regulations. We have a licensing discount for newer, smaller BPSA members that’s really resonated.”
Legal & Legislative
Chair: Matt Moore, QBP
The BPSA is looking out for your interests on a variety of fronts. From Washington, DC to state capitols, attorney Matt Moore of QBP and his team are THE industry watchdogs.
World-class regulatory and government affairs law firms like Venerable and Mayer Brown share their expertise with a group of 20 industry attorneys from BPSA member companies.
Currently, this committee is working hard on tariff reductions for bicycles and bike componentry, again fighting the banning of the quick-release wheel in New Jersey, and engaging in ongoing efforts to reform the CPSC bicycle regulations.
Support these efforts and share in the success!
Chair: Bernie Doering, Stages Cycling
The BPSA has always taken the lead in tracking sales and inventory levels for the IBD channel. Early efforts involved faxed reports from just a few members. Today, BPSA sell-in data tracks nearly 90% of bicycle sales to IBDs from 18 of the industry’s largest suppliers.
Leisure Trends, an NPD Group company, is the world leader in sports sales tracking. BPSA has contracted with LTG since 2009 to collect data on supplier sell-in to IBDs and sell-through to consumers. Bernie Doering of Stages Cycling, chair of the BPSA Statistics committee, leads this important program.
“This is the best data we’ve ever had to look back and to look forward,” noted Doering. “No other global cycling market has this quality of information. Make sure you have the same tools as your BPSA member competitors.”
In our never-ending quest to keep up with new industry categories, BPSA recently began tracking 27.5-inch mountain bikes and has also incorporated electric bikes and fat bikes in the reporting.
BPSA sell-through gathers data from over 600 US bike retailers to complete the picture of our sales channel, from factory to consumer. For example, in 2016, it was clear from studying both data sets that retailer inventories remained under control, while suppliers suffered from too much. Accessory tracking improves each year as well.
Leisure Trends was purchased by NPD Group in late 2013. With the acquisition of Leisure Trends, NPD now collects sales data from over 30,000 stores globally, assuring that NPD continues to be a strong partner for BPSA and the bike industry as a whole.
Bicycle Leadership Conference
Chair: Justin Gottlieb, Interbike
The Bicycle Leadership Conference, owned by the BPSA and held in conjunction with the Sea Otter Classic, is our industry’s premier visioning and networking event for suppliers, advocates and media.
Informative panels and speakers are blended with frequent networking opportunities, bike rides, relaxed and delicious mealtimes, industry awards, the annual BPSA membership meeting, plus fun bike rides and recreational opportunities for families and spouses.
Megan Tompkins, Publisher of Bicycle Retailer and Industry News hosted the 2015, 2016 and 2017 events, widely acclaimed as the best ever in the BLC’s history. Justin Gottlieb takes over the chair for 2018.
“The BPSA is taking on the critical industry issues at the BLC,” stated Adam Micklin, BPSA President. “You’ll join your fellow industry leaders and take an active part in shaping the future.”
“You need to come to BLC and forward the conversation. And bring your future company leaders to prepare them for their roles. Make sure your voice is heard in the industry chorus.”
“Plus it’s a heck of a lot of fun,” Micklin concluded. All industry citizens welcome, discounted rates for BPSA members. Learn more about the current and future BLCs at bicycleconference.com.bicycleconference.com.
Chair: Pat Hus, Interbike
While the BPSA develops and expands its programs, we continue to get better at marketing our message to current and potential industry members.
Central to that effort are Marketing chairman Pat Hus, Creative Director Matt Karaus from Gravity Communications, Executive Director Ray Keener, and Photographer/videographer Rob Jones.
Upgraded marketing includes a new website, quarterly e-mail updates to members, and a fresh set of branding print and web ads in BRaIN.