2015 BLC Program Drives Attendance

MONTEREY, Calif. — The BPSA has finalized the innovative program for the Bicycle Leadership Conference, April 14-16, 2015 at the Monterey Plaza Hotel and Spa. The theme for this year’s BLC, Growing Our Market, underscores the cycling industry’s efforts to increase sales and participation. Education sessions, speakers and presentations that fit this theme are driving attendance of the industry’s top leadership.

The conference opens with a Keynote Address delivered by best-selling author and Innovation Instigator Stephen Shapiro. Opening the conference on the second and final day, Kevin Rutherford, President and CEO of Nuun and Company, will share his experience how the healthy lifestyle movement can fuel growth for the cycling industry.

In addition to two outstanding Keynote presentations, other topics include how the running market has increased customer engagement, the first full unveiling of the PeopleForBikes consumer research and an interactive panel presentation on Intellectual Property and protecting your brand.

The result of this far-reaching program: The industry’s top leaders will be in attendance to network with each other and discuss challenges and solutions. Just a partial list of the over 200 attendees:

John Burke, Trek
Chris Speyer, Accell
Pat Cunnane, ASI
Elysa Walk, Giant
Pat Hus, Interbike
Tim Blumenthal, PeopleForBikes
Dave Pfeiffer, Shimano
Stan Day, SRAM

This is the one BLC you can’t afford to miss! For additional details or to register now, please visit www.bicycleconference.com